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D-45
Switchback Scorecard

MTNLabsShop

Graded on Find, Buy & Share — the three questions every shop has to answer, in order.

🖨 3D-Print Fit: F (30)· 3 vertical checks
Do these first
  1. 1
    Listing videobuy

    For a tactile/sensory product, video is the single biggest conversion lever. 15 seconds, phone camera, real sound.

  2. 2
    No out-of-season holiday phrasesfind

    Out-of-season holiday phrases get deprioritized by Etsy search. Swap "father's day" for an evergreen phrase until the season returns.

  3. 3
    All 13 tags usedfind

    Empty tag slots are free ranking surface. Fill all 13.

find

D

Can the right buyer discover you?

  • ✔Title leads with a search phrase
  • ✔Title uses its length budget
  • ✘All 13 tags used
  • ✔Tags are phrases
  • ✔No near-duplicate tags
  • ✘No out-of-season holiday phrases
  • ◐Shop depth
  • ✘Listings don’t compete with each other
  • –Materials filled

buy

F

Once they land, do they trust it enough to buy?

  • ◐Photo slots used
  • ✘Listing video
  • –Description depth
  • –Description opener
  • –Processing time
  • –Return policy
  • ◐Review count
  • –Review recency
  • ✘Personalization clarity
  • ✔Price floor
  • –Buy-vs-print justification🖨
  • ✘Material & finish disclosed🖨
  • –Dimensions stated🖨
  • ✘Color / variation options🖨

share

B

Does the experience pull in the next buyer for free?

  • ✔Shop story exists
  • ✘Makers are named
  • ✔Shop announcement
  • ✔Off-platform presence
  • ✔3D-printing community presence🖨
  • ✔Gift signals
  • –Shop branding
Keep climbing

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